Treasury Whores.

This from the LA Times:

To lure women to “Desperate Housewives,” for example, the network supplied dry cleaners around the country with thousands of bags that carried the show’s catchphrase: “Everyone has a little dirty laundry.” To spark interest in the mysterious, trapped-on-an-island drama “Lost,” ABC arranged for tiny bottles to wash ashore on beaches. Inside was a message: “Lost” could be “found” on Wednesdays.

“If you do things right, you get higher ‘talk value,’ ” said Michael Benson, ABC’s senior vice president for marketing. This season, he’s at it again: to hype “Commander in Chief,” a new drama starring Geena Davis as the first woman president, ABC got the U.S. Treasury to OK the circulation of an undisclosed number of dollar bills with stickers of Davis’ face covering George Washington’s.

Geena Davis on the One Dollar Bill - her face pasted over Washington? Yup. The ABC promotion dept got the US Treasury dept to do that. Maybe they could get President Bush to wear a Geena mask for his next walk through New Orleans. (Probably would seem more real.) You know, just use a cardboard one, so the heat wouldn't get to him. Geena plays president on her new TV show. Hey - sometimes it seems like Bush does too. Go figure. Wait'll Geena's picture finds out what kind of neck hickey wooden teeth'll give you!

The TV networks are desperate. Housewives are desperate.

I have to admit I am in a bit of a Vicodin-fog as I have been prescribed the pain killer for my extractions which are coming up Friday (yet my teeth hurt NOW!) I'm just not that sharp. No heavy machinery today. I'll keep my eye open for Winona Ryder though.