I was given a radio station to program some years back. It promoed "an hour of pure music (or non-stop music) to start your workday." But the hour had traffic reports with short commercials in them. I took them out... the reports and commercials. How could anyone believe anything the station said when it blew its credibility on that?
But, to those who can't see the forest for the tress, promos aren't ads. "Yes they are," say the public - "ads FOR THE STATION." "But we don't mean it that way," would be the station's perspective.
We also had about 100 people - listeners - in a room for research. The researcher asked if there was anything in particular that bothered people about the station. One guy mentioned a particularly obnoxious commercial that ran all the time (= big advertiser). When asked if anyone agreed, almost 100 of 100 people raised their hands - fast! Think I could get that off the air? Nope.
Wonder how much of the political world is like that? Denial.
2 comments:
I don't see the problem with a few Traffic reports. In fact, I think you should have run more. People love traffic reports. Traffic is the new weather.
John
St. Louis Park, MN
John is a certified traffic nebbish. He lives for fender benders. His nickname is "Pothole!"
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