SUPER BOWL

I enjoyed it, though not nearly as much as the Rosebowl. Now THAT was a game for the ages! But, nice to see the Steelers win. Too bad the Seahawks were so bad.

I remain amazed at the money spent on commercials which lack punch, sell, or any hook at all. JUST BECAUSE YOU CAN DO SOMETHING DOESN'T MEAN YOU SHOULD! There must be some great salespeople selling these concepts to those who pay for them! Too bad that salespersonship isn't translated to the screen. So many SO WHAT ads this year! Carefully crafted EXPENSIVELY made SO WHAT ads!

My favorite: The Cavemen for FedEx. Unlike many spots, I can remember who it was for. It was wonderfully executed.

Second favorite: The Budweiser pony that 'pulled' the wagon out of the barn. Cute, withy a great sell at the end.

Third favorite: Sprint ad for cell phone with THEFT DETERRENT - where the guy throws the phone at and hits the other guy in the head with his phone.

Fourth favorite - Brilliant execution - the DISNEY WORLD spot. Any commercial that can get their sponsor name in so many times as effectively has yet to be seen!

Among the many that didn't score - Burger King Whopperettes - a big production number that didn't work for me because it wasn't absurd enough. That's the only way that would have worked. Not that it would have enhanced the brand. And the Burger King creeps me out. See the posts several below this one for more on that.

ABC gets bad marks for poor audio in pregame. The whole Stevie Wonder thing was VERY poorly executed.

I don't mind Michaels and Madden, but the rest of the crew prove to me, the superiority of FOX when it comes to football.

Mick Jagger and the Stones had a slightly better audio mix than Stevie et. al. but not by much. Mick - at his age - is amazing in his energy. That alone was the show.
I can't believe it would have been that hard to get the job done better in this age of digital consoles with memory settings. There WAS a rehearsal, wasn't there?

The Superbowl is as much about its own self-serving hype as it is a championship. Too bad.