Wednesday, October 25, 2006


Actually, it's not as good a definition as it used to be. When I was in radio programming and management for so many years, I'd describe the job as Blimp Pilot, meaning there aren't many people who DO that. (Now there are more blimps it seems.)

The radio business went very corporate and contracted. Jobs were doubled up or tripled. In my last radio work I programmed two stations for the same 'cluster' in the same city. Count that as one less blimp pilot. Then, despite success, they absorbed my job into others' jobs. Another less Blimp Pilot. But we moved away anyway.

After my internet adventures (marketing and search engine optimization, to be sold to my partner) I seek greener grass. Naturally I applied for any Blimp jobs here in Austin (no more moving, no matter what!) But there are really only 4 players here - one of which is Spanish language (gee that 5 years of German comes in handy!) So no go.

What you find is you have to figure out the value in what you did and reapply it to some other field.

I have been haunting the job boards. Some of what I've uncovered:

You can make a fortune in your spare time from home! (Or so they'd have you believe. Me, I don't. Rather work with people, too.)

Sales is king. Or there aren't many people good at it. I don't know which it is, just that there seem to be a bazillion sales openings out there. Not my first joy, but there ARE many many openings.

Here's a good one - TURNDOWN ATTENDANT. Turn down beds at hotel chain. Love the name though. Into rejection? Put it into ACTION!

Under CREW MEMBER, these words: We're Downright Nice. At Wendy's, we have a very strong set of values that everyone follows, from our CEO to our crew members. Uh, no, they didn't all drink the Kool-Aid.

I'm not looking at these jobs for ME yaunnerstand, but they are all listed together...

Entertainment is good for a few laughs (as a job category) - after all, I was in entertainment of a sort - I saw an ad looking for "4 lingerie models to walk around and make a party hotter." Right.

And so the reinvention of Bob continues. This is definitely a journey I've not taken throughout my XX years in radio... except for self-started jobs through the years - doing commercials, or syndicating special programming, or internet marketing.

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