Wednesday, August 29, 2012


I kind of flinch when someone asks what I do and the answer I give is voicework or voiceovers.  I get the blank stare you'd give because they don't know what that is.  Funny thing is, that definition changes.  Sometimes it's acting by voice, sometimes it's announcing - seriously or friendly.  Sometimes short little tags: "BLAMMO, The First Name in Lethal Ammunition." Or full commercials.  Or narrations.  Anything you can conceive is narrated these days by someone somewhere.  Since everyone with a computer and internet and microphone is now also able to claim the term "voiceover," many don't sound good or have good enough SOUND.  These wanna-bes will work almost for free.  This has horribly devalued the rates over the years.  Unless it's union (rare) the average spot would pay less than it did in 1978.

Often clients will ask for something they already know - clone Morgan Freeman and you'll make a ton, or Mike Rowe (Deadliest Catch), for Ford.  Or a type... like... spoof this or imitate that.  (This won't work well with bad copy.)  

This leads me to this spoof of direct tv's latest campaign.  I think the script was well written and paced as that's the key to this working.  See and hear what you think. Click on this link below.

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