From SXSW.com: "The music event has grown from 700 registrants in 1987 to nearly 12,000 registrants. As Austin has grown and diversified, film companies and high-tech companies have played a major role in the Austin and the Texas economies. In 1994, SXSW added a film and interactive component to accommodate these growth industries. SXSW Film and SXSW Interactive events attract approximately 17,000 registrants to Austin every March.
SXSW's original goal was to create an event that would act as a tool for creative people and the companies they work with to develop their careers, to bring together people from a wide area to meet and share ideas. That continues to be the goal today whether it is music, film or the internet. And Austin continues to be the perfect location."
One of the neat things about Austin is the shared pride people have ABOUT Austin - sure, some oldtimers complain about what was lost while the city expanded, but the cool vibe is still here.
A friend who was recently on a job interview in Dallas commented about how much more cosmopolitan Dallas is, compared to Austin. So true.
Austin is friendly, accepting, and music-centric.
For us, the perfect choice!