Monday, February 08, 2010


After the jet lag works off - still feel it today - I thought I'd post some details of our trip to St. Martin, But for now - the highly anticipated Superbowl ads, reviewed by our panel of me.

I loved the Doritos ad where the dog slips his anti-bark collar on the guy who was teasing him, then barks. It was simple, cleanly executed, and very funny.

The Google ad was extremely clever and creative, telling a story through searches. Well done. Again, clear, and all this in a complete demonstration of how the service works. A+

Letterman and Leno with Oprah: wonderful. Taking full advantage of the buzz surrounding both L and L, the ad could have been for any of the three. Again, simple, clever and funny.

Of course there were many which were clever, though some lost their message in the intricacy or the gag.

Motorola's Megan Fox (bathtub) was very funny, though I thought it lost a little PRODUCT focus. But funny. I loved the guy up the ladder asking his buddy if he was stabilizing the bottom all the while the bud was watching the phone video, and the ladder goes down.

COKE's sleepwalker was great.

Hyundai's TEN YEARS ad with Brett Farve - great!

Hotel Hell was ok. The LONG VERSION (about 14 minutes.) The :30 renewed our love for the Griswolds, but not much else. Little sponsor memorability.

I've never liked the hint of porn on the GoDaddy spots (though they probably DO drive countless geeks to the website which is the point.) They just seem cheesy, not even sexy.

TruTV (groundhog) - honorable mention.

And there was one more I loved, but cannot remember it today which disqualifies it. I remember saying "this is VERY well done." But gone today. Hey, what's a couple million dollars wasted?

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